Using Affordable Wall Art To Make Your AirBnb Listing Irresistible

Thoughtfully styled art can create a mood for a home

Are you considering renting your home, apartment, or room on AirBnB? Do you already have an AirBnB listing, but it’s not performing as well as you would like? In either case, you’re probably wondering, “How do I improve my AirBnb property?

Once they start renting, many homeowners find out how competitive the Airbnb market actually is. A soft bed and clean linens aren’t enough: guests are looking for unique experiences in beautiful, one-of-a-kind homes.

While most of us can’t transform our rental into a cabin in the woods or a quaint English cottage, there are easier ways to make your property stand out. One of the easiest and most affordable ways is simply choosing and displaying wall art throughout the home. But not any art will do! Compelling art will captivate the audience, set a tone for the stay, and look great in photographs.

In this article, we’ll show you why wall art is a solid enhancement, and how to choose the perfect AirBnB art for your listing. 

How can the right wall art improve your AirBnb listing? 

Before you start decorating an AirBnb property, it’s important to understand why wall art can make a dramatic difference:

• It helps your listing stand out from competing listings. When potential guests are looking for an AirBnB property in your area, they practically always look through images of the property to see how it is decorated. In fact, the average user spends over 11.5 minutes on the app, much of it browsing photos. While they may not be looking at the wall art specifically in these photos, they are looking for well-styled, thoughtfully curated homes. Listings that achieve that are much more likely to be booked.

Wall art featuring nature can amplify a home’s natural surroundings

• It enhances your listing’s perceived value. Have you ever asked yourself, “How do I maximize AirBnb profit?” Incorporating wall art is among the easiest paths to higher profits. Guests who find a listing attractive because of the decor are willing to pay more to stay there, compared to similar but sparsely decorated units. Because you can charge more for the same listing without incurring extra ongoing costs, you get to enjoy an increase in profits.

• Art can improve reviews. To an AirBnb owner, reviews are vitally important. In fact, if you’re already renting, you’re almost surely already asking yourself “How do I get better reviews on AirBnb?” While potential guests might be impressed by a listing’s features and photos, they are easily turned off by multiple negative reviews. 

Selecting the right wall art for your AirBnb unit gives guests a unique, enjoyable environment to spend their vacation or business travel time. An enjoyable experience leads to positive reviews, which provides social proof and may help your listing rank higher in AirBnB’s search results. 

Ok… but how do you choose the right wall art for your AirBnb?

If you’re like many property owners, designing an AirBnB space can feel daunting. You want to make sure that your design and decor - including wall art - create visual interest while maintaining flow throughout the unit. If you’ve never chosen artworks for a rental space before, you’re probably wondering where to begin. 

Here are some tips to help you choose the perfect art for your AirBnB, without spending hours or days agonizing over each choice: 

• Know your guests. Before you start choosing wall art, consider who your typical guests will be. Does your property appeal to couples looking for a romantic getaway, business travelers, families, solo adventurers, or someone else? Where are they from? What kinds of artwork do they prefer? 

  If you don’t already have this information, take the time to get to know your guests as they arrive. Find out why they chose your AirBnb, what they prefer in a rental, and what they’re planning to do while staying in the property. You will notice similarities that can help you choose the types of wall art they find most attractive.

  Some AirBnb owners also provide a feedback journal in their units, which can be an excellent source of clues to help you understand what your guests enjoy. Guests can share their candid feedback without worrying about their words being published online. Consider writing prompts or specific questions on the first page to guide the information they provide you.

• Go bold. Your guests are looking for more than just a place to sleep - otherwise, they’d choose to stay in a hotel. They want something unique - an experience that few people will ever get to enjoy. This means you should decorate your AirBnB with that experience in mind. 

  Your AirBnb is the ideal place to go bold with a theme that you’d probably never try to pull off in your own home. Remember, guests don’t want “home.” 

  If you’re in a beach town, wall art depicting marine life in bold pastels could help create a memorable beach vacation for young couples. If your AirBnB is in an urban arts-focused area, wall art featuring bold techniques or performance art themes could complete the experience. Wall art depicting local history can also help make your listing special - and memorable. 

• Consider the camera - remember, you’ll need to take photos of the space once your wall art is displayed. You’ll want your images to “pop” so that potential guests get excited about your listing. Make sure that the artworks you choose make sense not only when guests are enjoying your property, but when they’re browsing photos of the unit as well.

  For some, it can be difficult to visualize what wall art will look like in a room. This makes choosing art a challenge - they often think, “What if I hang an artwork and it doesn’t look right?”
  
  For these folks, VSUAL can help. Their platform gives users the power to choose from thousands of fine art prints - in hundreds of styles, themes, and sizes - right from their computers, phones, or tablets. 
  
  Using VSUAL’s Gallery Builder, homeowners can choose from preset room photos or upload images of their AirBnB properties. Then they can use the platform to digitally “hang” artworks on the walls. This empowers them to choose the right artworks every time, without guesswork or mistakes. 
  
  Browsing and choosing artworks is also simple. The “sort” feature lets users quickly find the newest, most loved, or hottest trending galleries - collections of art prints grouped by theme or designer. Users can also filter by technique, color, orientation, and other attributes. 

Maximizing AirBnB value with wall art doesn’t have to be overwhelming. Try VSUAL’s easy tools to plan your unique AirBnB design today.